Know How To Optimize Your Website for Local SEO

Are you new to local search? Wondering from where to start? If yes, you’ve reached the right place and at right time, because in this blog post we will teach you how to optimize your website for local search engine optimization (SEO). The goal of any SEO campaign is to get your online business ranked for important keywords.  For large companies, like Nike, Adidas or Under Armour, embarking on a local SEO campaign isn’t that important since customers are already familiar with their brand presence, and more than likely, they know where the closest store location is from their home. However, small companies that rely completely on the internet for their leads, sales, and customers, need to consider investing in affordable local seo services, since a small investment can go a long way, ensuring more relevant people reach out to their business.

Best Tips To Optimize Your Website for Local SEO

1. Get Your Business Listed on Google My Business

Up your local search engine game with Google My Business. Local users usually search for a business address and location on Google, and this free tool will help you put your NAP (name, address and phone number) on Google business listing. You can also add other business information (such as working hours and directions) on Google Search and Maps. Make sure your Google business profile is complete and up-to-date. Once your business listing gets verified through Google (they’ll either call or send you a letter), you can get insights regarding how people are looking for business and from where they’re coming.

2. Update your NAP and make them uniform across all business listing channels

It is not easy to stay at the top on Google My Business listing – for that you need to make sure your NAP is same and consistent across your website, other business listing sites, review sites, and social media networks.

3. Use schema markup

Schema markup is a specific code that you need to incorporate to your website’s HTML page to improve the way your site appears in search engine result page (SERP). This schema code helps Google to recognize certain elements of your site homepage as well as inner pages and tells search engine bots what the content on your page means, and having schema on your site can boost your search engine rankings and improve CTR (click-thru rates).  

4. Fully optimize your URL, meta tags & content

Your site main URL, headers, meta descriptions, title tags, and content should be fully optimized and include your city or region and target keywords of the page they represent. This will help search engines to identify the geographical location the page is relevant to and what content is available on the page – and, it will helps search engine bots to index your page accordingly.

To know more about local search engine optimization, you may reach out to a local SEO agency at any moment of time.