Are you new to
local search? Wondering from where to start? If yes, you’ve reached the right
place and at right time, because in this blog post we will teach you how to optimize
your website for local search engine
optimization (SEO). The goal of any SEO campaign is to get your online
business ranked for important keywords. For
large companies, like Nike, Adidas or Under Armour, embarking on a local SEO
campaign isn’t that important since customers are already familiar with their
brand presence, and more than likely, they know where the closest store location
is from their home. However, small companies that rely completely on the
internet for their leads, sales, and customers, need to consider investing in affordable local seo services, since a small
investment can go a long way, ensuring more relevant people reach out to their
business.
Best Tips To Optimize Your Website for Local SEO
1. Get Your Business Listed on Google My Business
Up your local
search engine game with Google My Business. Local users usually search for a
business address and location on Google, and this free tool will help you put
your NAP (name, address and phone number) on Google business listing. You can
also add other business information (such as working hours and directions) on
Google Search and Maps. Make sure your Google business profile is complete and
up-to-date. Once your business listing gets verified through Google (they’ll
either call or send you a letter), you can get insights regarding how people
are looking for business and from where they’re coming.
2. Update
your NAP and make them uniform across all business listing channels
It is not easy to stay at the top on Google
My Business listing – for that you need to make sure your NAP is same and
consistent across your website, other business listing sites, review sites, and
social media networks.
3. Use
schema markup
Schema markup is
a specific code that you need to incorporate to your website’s HTML page to
improve the way your site appears in search engine result page (SERP). This
schema code helps Google to recognize certain elements of your site homepage as
well as inner pages and tells search engine bots what the content on your page
means, and having schema on your site can boost your search engine rankings and
improve CTR (click-thru rates).
4. Fully optimize your URL, meta tags & content
Your site main URL,
headers, meta descriptions, title tags, and content should be fully optimized
and include your city or region and target keywords of the page they represent.
This will help search engines to identify the geographical location the page is
relevant to and what content is available on the page – and, it will helps
search engine bots to index your page accordingly.
To know more
about local search engine optimization, you may reach out to a local SEO agency at any moment of time.
