Is there any difference between desktop and mobile SEO? Do I really need to do mobile SEO? These are the most frequently searched questions over the web? Isn’t it? For some people, both are same and there is no actual difference between the two. Even many businessmen have a perception that traditional SEO techniques will also work for mobile SEO. Alas! Taking this kind of approach can land your business website in trouble.
Desktop and mobile SEO are two separate entities which need to be treated differently when it comes to search engine optimization. Undoubtedly, mobile SEO is also an SEO, but it is very distinct. Let’s understand this with the help of an example. Suppose, you are suffering from acute stomach ache and there is no Gastroenterologist in your nearby area. Will you go to the Pediatrician or an Orthopedic Surgeon? Of course not, right? Although, both of them are doctors but they are specialized in different areas. Similarly, mobile SEO and desktop SEO are different from each other. You can’t simply apply desktop SEO principles in mobile websites for optimization, increasing engagement activity, improving ranking and other things. This is where the need of a professional mobile SEO service provider company arises to spread the brand awareness on mobile.
Three Ways In Which Mobile SEO Differs From Desktop SEO
Search Results: With Google Voice Search, Gesture Search or Goggles, there is no need for mobile users to visit the Google home screen and type the query in the search box. Just think about when you use desktop to search the things compared to the search results appear on your Smartphone. Aren’t they different? Yes, they are. Furthermore, in mobile phones local results tend to appear above than they would normally appear in desktop SERPs. This indicates that if you running a local business, you need to optimize local and business listings.
Different Ranking Algorithms: You won’t believe that Google uses completely different search engine ranking algorithms for mobile search. The reason behind this is to render an enhanced and improved mobile user experience. If you are still relying on the same traditional desktop SEO techniques for mobile SEO, soon your website rank will be hampered.
Different Levels Of Engagement: Being at the top position is more important in mobile than Desktop. Unlike desktop, in mobile search a user is unable to see the fourth or fifth result and he clicks only on the top search results. It is reported that moving from first position to the fourth position in mobile can drop your click through rate (CTR) by 90%. Thus, it becomes imperative to rank at the top when it comes to mobile search.
Desktop and mobile SEO are two separate entities which need to be treated differently when it comes to search engine optimization. Undoubtedly, mobile SEO is also an SEO, but it is very distinct. Let’s understand this with the help of an example. Suppose, you are suffering from acute stomach ache and there is no Gastroenterologist in your nearby area. Will you go to the Pediatrician or an Orthopedic Surgeon? Of course not, right? Although, both of them are doctors but they are specialized in different areas. Similarly, mobile SEO and desktop SEO are different from each other. You can’t simply apply desktop SEO principles in mobile websites for optimization, increasing engagement activity, improving ranking and other things. This is where the need of a professional mobile SEO service provider company arises to spread the brand awareness on mobile.
Three Ways In Which Mobile SEO Differs From Desktop SEO
Search Results: With Google Voice Search, Gesture Search or Goggles, there is no need for mobile users to visit the Google home screen and type the query in the search box. Just think about when you use desktop to search the things compared to the search results appear on your Smartphone. Aren’t they different? Yes, they are. Furthermore, in mobile phones local results tend to appear above than they would normally appear in desktop SERPs. This indicates that if you running a local business, you need to optimize local and business listings.
Different Ranking Algorithms: You won’t believe that Google uses completely different search engine ranking algorithms for mobile search. The reason behind this is to render an enhanced and improved mobile user experience. If you are still relying on the same traditional desktop SEO techniques for mobile SEO, soon your website rank will be hampered.
Different Levels Of Engagement: Being at the top position is more important in mobile than Desktop. Unlike desktop, in mobile search a user is unable to see the fourth or fifth result and he clicks only on the top search results. It is reported that moving from first position to the fourth position in mobile can drop your click through rate (CTR) by 90%. Thus, it becomes imperative to rank at the top when it comes to mobile search.
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