With the change
and evolution of modern technologies, small and medium businesses are doing
everything they can to keep up, which can be said true for the rest of human
society. Brick-and-mortar businesses are either changing their business models
to an online one, or beefing up existing marketing efforts with digital
marketing strategies – in an attempt to capture a growing and very lucrative
online marketplace.
For it is the
process of attracting targeted audiences online that will spell the difference
between a successfully thriving business – and a failed one. Even if you
receive tons of daily traffic to your website, they would not amount to
anything unless they convert to leads or sales. In the digital arena where
business and commerce are heading to, Digital Marketing tools and techniques
provide business owners the best chances for competition, survival and even
business growth.
The following
reasons will show you why the use of digital marketing is not only
investment-wise decision but also an effective marketing channel that can help
you grow your business.
1. Because
Digital Marketing Levels the Online Playing Field
Gone are the
days when business owners still welcome the notion that Digital Marketing services India is only for the likes of
multinationals and large corporations that have the sufficient resources
required to mount an online marketing campaign. Digital Marketing actually
levels the playing field, providing small and medium enterprises the chance to
compete against the big boys and attract their share of targeted traffic.
With digital
marketing, small companies now have the resources to perform sales and
marketing processes that were previously available only to large corporations.
Without a call center, small businesses can engage effectively with multiple
customers, even to customers from any parts of the world even if they don’t
have physical stores or branches in these locations.
2. Because
Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses
have very little resources and even capitalization. This is why Digital
Marketing provides them with a better and much more cost-effective marketing
channel that delivers results. Gartner’s Digital Marketing Spend Report
highlighted that up to 40% of respondents claimed getting considerable savings
by using digital marketing methods of promotion for their products and
services.
That is why
according to the Gartner survey, 28% of business owners surveyed will shift
marketing budget allocations from traditional media channels and invest them
into digital online marketing tools and techniques. HubSpot confirms this as
shown in the chart below that confirms how digital marketers get better Cost-Per-Lead
(CPL) compared to other marketing channels.
3. Because
Digital Marketing Delivers Conversion
Businesses
marketing products and services online measure success by the percentage rate
of incoming traffic gets converted into leads, subscribers or sales, depending
on the intended purposes of your website. Without conversion, all your traffic
would mean nothing and all your marketing efforts will simply go to waste. That
is why business owners are streamlining their digital marketing campaigns
towards conversion optimization, making it a top priority above everything else
4. Because
Digital Marketing Helps Generate Better Revenues
Higher
conversion rates generated by effective digital marketing techniques will
deliver loads of profitable benefits for you and your business in terms of
better and higher revenues. Google confirms this in a study with IPSOS Hong
Kong, claiming 2.8 times better revenue growth expectancy for companies using
digital marketing strategies to those who do not.
With better
revenue growth expectancy, small and medium enterprises using digital marketing
techniques will have 3.3 times better chances of expanding their workforce and
business – opening their doors to better, larger and farther reaching markets
both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane
describes the Internet as rocket fuel for growth for small and medium
enterprises.
