Know Why SEO Is Important For Your Online Business

Believe it or not, search engine optimization, popularly known as SEO is one of the most misinterpreted and misunderstood terms in the world of online marketing. Isn’t it? I personally find this extremely unfortunate, since search engine optimization (SEO) is a very feasible marketing outlet that can improve the presence of your online business without burning a hole in your pocket. Not just this, SEO also helps in bringing more qualified leads and customers to your business. Several studies, research and survey reports have proved that SEO can have a better return on interest (ROI) than traditional forms of marketing such as newspaper, TV and magazine advertisements. Just like other marketing method, search engine optimization (SEO) isn’t magic, but it certainly provides an improved brand’s visibility, high leads, more visitors, better credibility, a high ROI, great branding, and insight into customer behavior.

3 Reasons Why You Should Invest in SEO Consulting Services 

1 .Definite Increase in Website Traffic

Once you hire an SEO consulting company in India, you’ll definitely see a clear rise in your website’s traffic. This is a sure shot way to maximize your business online presence. SEO will not give you instant results, but it will give you best results compared to other marketing forms. Once your targeted keywords start ranking on the first page of Google, you will get good results consistent. With the help of tracking tools such as Google Analytics, you can easily track your website traffic. 

2. Better ROI (Return on Investment) Than Other Forms of Advertisement

If you get 1000 leads from a paid advertisement campaign, only 2% of those leads might convert into a sale. But, if you get the same 1000 leads from organic search engine optimization (SEO), chances are more than at least 7% of those leads will convert into a sale, leading to a better ROI. It comes as no surprise that higher conversion rate is one of the chief benefits of organic SEO that cannot be surpassed by any other forms of online marketing.

3. Organic SEO Will Make Your Website Stand Out From The Crowd

You would be astonished to know that there are more than 250 million websites on the web, and making your presence stand out with that many out there can be an upheaval task. Especially, if your niche is highly competitive, and the products or services you are offering is too generic. With the help of organic SEO, you can make your brand presence stand out from the crowd, and can easily get the boost your business needs to reach at the top.

Hope you are convinced that organic SEO is a must-have to make your business presence stand out from the rest. So, without further ado, avail SEO consulting services from a reputed digital marketing agency.  

Know The Reasons Why You Should Hire A Digital Marketing Agency

Love it or hate it, but digital marketing a.k.a online marketing has been on a steady rise over the past few years owing to globalization. Today, most of the companies across the globe are adopting digital marketing with open arms and have been incorporating its result-oriented strategies into their business in order to grow and expand their business and make it stand out from the crowed. According to the research from Capgemini Consulting, companies having a strong digital marketing presence in their industry generally perform better than their peers, but it is also true that hiring an in house team would put a dent in your annual marketing budget. That is why, it is considered wise to outsource your online marketing needs to a digital marketing agency and build a strong presence of your online business. Listed below are the reasons that you need to know why you should hire a digital marketing agency for your next online marketing stint.

#1 Affordability

This is one of the prime reasons why many companies choose digital marketing agency over the in-house marketing team, because when you hire a professional digital marketing agency, you’ll be in touch with a team of digital media experts for the price of a single professional from the in-house marketing team. So, why pay more when you can get all your online marketing work done at reduced prices and with scalable results.

#2 Strong Marketing Expertise

When you hire an online marketing agency, you can be rest assured that only the result-driven practices are being put to use for the success of your online marketing campaign. They have years of experience in dealing with businesses from different industry verticals. At any point of time, you can get in touch with their social media experts, SEO executives, content writers, website designers, and ASO experts. Furthermore, your in-house marketers might not have as much knowledge as an online marketing agency does.

#3 Tools and Technologies To Measure Results

There are innumerable online tools out there to boost your online marketing productivity and efficiency in terms of performance. Alas! Most of these tools are paid and demands a lot of money for premium version and small or medium sized companies don’t have a budget to afford them. That is why, they are not able to measure their performance and their growth becomes stagnant. However, digital marketing agencies already have premium access of these tools, since they have good number of online marketing projects under their belt. Popular online tools that are generally used by online marketing agencies include MailChimp, LeadConnectio, InfusionSoft, Aweber, Zapier, and other analytical, CRM softwares.

So, if you also want to improve the presence of your online business and want to outrank your competitors in Google SERPs, get in touch with a well-experienced digital marketing company today itself. To find the best online marketing agency, you can begin your search from the Google.

Why Local Search Optimization (Info-graphics) & Citations are important for your business ?

Local customers are using search to find local business: 87–90% people visit or call to business they have searched for 24 hours

Source URL goo.gl/bKT3tT

Local search marketing is timely and highly targeted: People wants to share information online or with Google listing to attract local crowd

The number of online searches for local business has increased: The number of mobile users and local searches increasing yearly

Increased conversion level of all local channels: Most of the people looking for product or services nearby visit or call local store in short duration

Great ROI or Return on Investment

Growth in mobile Internet usage: More than 85% people use mobile to search local business

Decreased in local newspaper readership: Now people become more friendly with digital platforms to search or contact with local business or to fetch any information