Digital Marketing which is also known as Internet Marketing is a modern way to promote your business. Since in the modern time the use of internet is getting highly popular and people spend plenty of time over the internet that is the reason why the need of Digital Marketing came into existence. For instance, when a person wants to buy a mobile phone first of all he searches the information about that phone online which includes prices, specifications and reviews etc and then he decides whether to buy it or not. Taking into consideration the internet revolution, the companies have started promoting their goods and services online and therefore, various systematic methods and techniques of online promotion were evolved. So in Layman’s term the systematic and tactical promotion of a business, goods and services on the internet is called as Digital Marketing.
Digital Marketing is a broad term which mainly includes Search Engine Optimization and Search Engine Marketing but later further classifications of SEO and SEM also got into market such as Social Media Optimization, Local SEO, Online Reputation Management, E-Commerce SEO, Mobile SEO and many more. There are hundreds of companies which claim to be rendering Digital Marketing services and SEO services in India and across the globe however, you need to be quite conscious while selecting them. A good SEO company must have clear and transparent methods to promote your business and you should also take a look at the clients of the company and check if their website ranking and sales have been improved or not post promotion was performed.
